Hobby Japan HJ64: A Tokyo Hobby Company Making Japan's Everyday Cars in 1:64
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Hobby Japan has real heritage in the Japanese hobby world. It began as a miniature car shop in Tokyo in 1955, and today its HJ64 line brings Japan's everyday and performance cars to 1:64 scale. If you collect JDM, it is a brand worth knowing.
A Tokyo Hobby Company Since 1955
Hobby Japan was founded in 1955 as a miniature car shop in Yoyogi, Tokyo, with the motto of bringing hobbies from all over the world to hobby lovers. It grew into a company that covers publishing, hobby products, board games and character development. Alongside its own scale figure brand AMAKUNI, it runs the miniature car brands Hobby Japan and MARK43.
What the HJ64 Line Is About
HJ64 is Hobby Japan's 1:64 diecast line, and its subjects are overwhelmingly Japanese. Toyota, Honda, Mitsubishi, Mazda, Lexus and Subaru models make up much of the range, with a focus on real road cars and touring racers rather than only exotic supercars. Examples include the Suzuki Swift Sport, the Honda Civic Type R in Mugen form and the Toyota Crown Sport, along with Initial D-themed releases. Retailers describe the models as metal-bodied with ABS parts, supplied in sealed packaging.
The Swift Sport: A Familiar Face for Indian Collectors
Suzuki's Swift is one of the best-known hatchbacks on Indian roads, so the Swift Sport has built-in appeal here. It is the performance version, sold in markets such as Japan and Europe. Hobby Japan has made both the ZC32S and the newer ZC33S generation, each in a set of factory colours such as Champion Yellow, Premium Silver Metallic and Snow White Pearl, and some releases include genuine aero parts.
Our Hobby Japan listings are the ZC32S in four colours, all listed as pre-orders:
If pre-ordering is new to you, our pre-order guide explains the booking process.
Why Hobby Japan Suits JDM Collectors
- Everyday icons. Many brands chase the Skyline and the Supra. Hobby Japan also makes the hot hatches, saloons and touring cars that Japanese buyers actually drove.
- Racing heritage. The range includes touring-car liveries from Japan's racing history, which appeal to motorsport fans.
- Brand depth. A company with seven decades in hobby publishing and models brings a collector's eye to what it chooses to make.
Where It Fits
Hobby Japan sits comfortably beside our other Japan-focused brands. Our Inno64 guide covers widebody and rare classics, and our Kaido House guide covers the custom street-racer side. For more, visit our Complete Guide to Diecast Collecting in India.